Go to market.
With DR. AMY COOK
Craig Daly’s Formula for AI-Driven Sales Prospecting
From AI-driven forecasting and precision prospecting to innovative touches like robot-written handwritten notes, Craig’s insights show that the most impactful sales conversations...
Rachel Krall: How a RevOps Lens Elevates Finance
In this exclusive conversation with Go To Market with Dr. Amy Cook, Rachel shares what she's learned, where she sees the future...
Michelle Pietsch: Revenue Strategy: What Startups Get Wrong
In this episode of Go To Market, Dr. Amy Cook sits down with Michelle Pietsch, the early-stage sales team architect and Co-Founder...
Andy Mowat: From Four Unicorns to Driving The Future of RevOps
How do you land leadership roles at four unicorns, then and come out wiser, not just more polished?
Joe Nicholls: Career Detours, Customer Empathy, and Cooking Up Better Business Outcomes
In this episode of Go-To-Market with Dr. Amy Cook, Amy sits down with Joe Nicholls, Revenue Operations leader and GTM expert, whose...
Nick Soldano: A Recruiter’s Journey Into Revenue Operations
Some people plan their careers down to the minute. Others get launched into theirs from a completely different field and they never...
Adam Cornwell: Turning CRM Strategy Into Sales Rep Satisfaction
When spreadsheets and pipelines surround us, it’s easy to forget the bigger picture: impact, strategy, and real operational transformation.
Aditya Gautam: Understanding AI Agents Beyond the Hype
On the latest episode of Go To Market with Dr. Amy Cook, Amy talks with Aditya Gautam, an AI pioneer whose work...
Brennan Petar—Building High-Impact Teams from the Ground Up
The path from sales rep to president isn’t always a straight line. But for Brennan Petar of GoGuardian, every twist and turn...